Forbes always prints the most
interesting articles about authors who manage to overcome precipitous
odds and make a success of their books. The reason Forbes'
articles are the best is because they ask the question that is on
everybody's lips: How did you do it?
In this interview, Mike Michalowiscz
tells us how he did it. The information he shares is practical,
concrete, and very sound. Do you want to learn how to identify your
market, how many books you have to sell to create a loyal fan base,
and, most important of all, how to keep your fan base?
Read this article and take Mike's
advice.
How Mike Michalowicz Went From Unknown,
Self-Published Author To Mainstream Publishing Success
By Dorie Clark, Forbes June 4, 2013
Mike Michalowicz thought he had a great
idea – a no-nonsense guide to entrepreneurship he called The
Toilet Paper Entrepreneur: The Tell-It-Like-It-Is Guide to Cleaning
Up in Business, Even if You Are at the End of Your Roll. But
mainstream publishers didn’t bite, so in 2008, he self-published
it. “I thought I’d sell a million books, and that means you need
to have at least 20,000 in stock,” he recalls. “That was my faux
pas. I literally had 20,000 books arrive at the warehouse. When I had
zero sales the first day, I was like, ‘I better ship them to my
house,’ so my basement was flooded with books. It was the most
painful but motivational moment: I’ve got to sell these; I’ve
got to move them.”
Today, Michalowicz only has a handful
of those 20,000 copies left; in fact, Penguin was so impressed with
his sales performance, they picked up the hardcover rights to The
Toilet Paper Entrepreneur and published his second book, The
Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any
Field, last year. So how did he go from a naïve, newbie author to a
bona fide publishing success story? Here are some of the lessons
Michalowicz shared in a recent interview.
Read the rest of this article here.
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